About us
OOF was established in 2021, focusing on high-end residential areas in Ho Chi Minh City. OOF supermarket aims to improve the quality of retail services in Vietnam by providing a variety of high-end imported products and dedicated staff.
The name OOF, derived from ancient Hindi, means: “Never treat anyone in a way that makes them feel small.” This meaning forms the customer service motto of OOF supermarket.
OOF currently has stores in many residential areas in Ho Chi Minh City. The stores are designed and arranged in a modern style, with many imported and domestic high-quality goods, very suitable for the shopping needs of all customer groups.
OOF selects products based on three criteria: quality, origin and diversity. In addition to service quality, product quality is an important factor contributing to the formation of a premium shopping experience.